Brand Finance：2025年韩国最有价值和最强品牌150强年度报告（英文版）

South Korea ended 2024 in a period of uncertainty. Political upheaval reached a peak when former president Yoon Suk-yeol was impeached in December 2024 following his highly controversial attempt to invoke martial law in response to mounting opposition pressure. The episode shook consumer sentiment, stalled household spending, and dragged national GDP growth down to just 0.1% in the final quarter of 2024. Since taking office in mid-2025, current President Lee Jae-myung’s administration has foc