Snowflake：2024年零售和消费品领域的生成式人工智能报告：需要了解的4件事（英文版）

The era of generative AI is driving unprecedented investment and change in the retail and consumer goods industry. When implemented at scale, gen AI can empower executives to make faster and better-informed decisions. It can personalize customer experiences, creating delightful interactions that encourage repeat visits. It can streamline complex supply chain processes, leading to faster and more cost-effective product delivery. And ultimately, it can drive higher profits. For these reasons, n