Brand Finance：2025年印度尼西亚品牌100强报告（英文版）

Brand Value is built when strong brands combine with strong businesses that are able to successfully commercialise that strength. Brands are strong when people know about them, and they think they are the best option within their category. This knowledge and positive image lead into higher choice, at a higher price. This strength builds value when the business is selling the right things to the right people in the right places. Whether brands and their businesses are building strength a