First Insight:2019年消费者支出状况:店内冲动购物经受住了考验报告(英文版).pdf |
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First Insight conducted a consumer survey on shopping habits, purchase behavior and influences driving purchase decisions. The results indicated that shoppers are spending significantly more instore than online during a typical shopping visit and are more likely to add items to their carts when shopping in-store. The survey found that 1. Both men and women typically spend more when shopping in-store than when shopping online, and both groups are much more likely to spend more than $100 when s
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