Moengage&Marketoonist：2025年电商与零售业跨渠道营销状况报告（英文版）

According to this year’s data, Ecommerce brands continue to demonstrate strong growth. This could be due to a number of things like increased investment in AI-powered marketing, cross-channel automation, and customer engagement strategies. 80.1% of Ecommerce respondents said they plan to invest in marketing technology, which indicates that these brands prioritize personalization, retention, and automated lifecycle marketing to drive eciency and long-term revenue. This aligns with the broader