G2：2021年软件买家行为报告（英文版）

Business technology buyers are spending more time investigating software ahead of purchase, and less time buying it, mirroring the review-informed, instant-gratification culture prominent in consumer shopping habits. Software buyers conduct more independent research, across a range of sources, and expect to move quickly through the buying process once they’ve identified what’s right for them. This is coupled with companies expediting their internal software acquisition processes—our survey sh