First Insight:2018年零售行业颠覆者:推动富裕购物者更敏感价格的因素报告(9英文版).pdf |
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First Insight conducted a consumer survey that examined retail industry disruptors that could be driving shopping behaviors and purchase decisions. Results indicated that affluent consumers – those making more than $100,000 annually – are becoming more price sensitive as they embrace industry disruptors to shop and compare prices. The survey found that: 1. The vast majority of affluent consumers check Amazon.com for pricing before looking elsewhere. They more frequently shop on Amazon.com and
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