尼尔森IQ：2026年全球消费者展望报告（英文版）

Inflation-driven austerity is fading, but consumers are wary of another “rebalancing.” Across income brackets and geographies, economic and political volatility are driving caution among consumers. With trust in long-term stability low, consumers are adapting to volatility as the new normal. They are looking to brands for emotional reassurance as much as they are for affordability. While consumers are largely in the same financial position they were last year, they’re feeling much better