Kofluence ：2024年印度网红营销报告（英文版）

in recent years, the influencer marketingindustry has matured into a global bilion-dollar market. Brands increasingly recogniseinfluencer partnerships as an integralcomponent of their marketing mix, propellingits rapid expansion. The core strength liesin the trust creators build. When brandscollaborate with influencers, they strategicallyleverage this trust, deviating from traditionalsales approaches-particularly in an onlineenvironment where ad-fatigued consumersallocate a substantial portio