凯度消费者指数：把握场景，理解需求，玩转市场

把握场景，理解需求，玩转市场 Drive purchase opportunities through specific consumption moments我们尝试全面观察同一个消费者一周的购买和使用行为覆盖从早到晚的重要消费场景Covering all important moment during a day消费者更重视早餐Consumers pay more attention to breakfast营养均衡、美味丰盛是赢得早餐市场的两大利器。消费者对早餐的高品质追求凸显。Nutrition and taste are top reasons for breakfast choice, with growing demand for health and quality.激烈角逐的早餐市场，三大阵营齐聚。Diversified choices to compete for breakfast occasions消费者最常选择的早餐产品Top choices for Breakfast抓住年轻消费者，牛奶在早餐市场会有更好表现。How to grab the attenti