Valtech：2024年大规模个性化研究报告-人工智能如何改善营销和建立品牌忠诚度（英文版）

Despite access to large datasets, many struggle to extract actionable insights and deliver content that resonates with clients on a personal level. To overcome these challenges, companies are integrating sophisticated content supply chain methodologies with AI technologies. These innovative strategies optimize content workflows, automate tasks and leverage predictive analytics to enable proactive engagement with clients. Centralizing the content supply chain and leveraging AI-powered content