谷歌云：2025年人工智能赋能游戏产业：生成式AI驱动新一代游戏研发研究报告（英文版）

The games industry is currently in the midst of profound changes, with development costs rising, markets increasingly saturated, and players gravitating toward older games—all of which underscore the need for studios to continuously innovate. In this landscape, generative AI (gen AI) has emerged as a powerful ally. Currently, 97% of game developers say that gen AI is reshaping the industry, leading to intense experimentation, AI-integrated workflows, and enhanced player experiences. But h