艾睿铂AlixPartners：2025年娱乐及媒体行业预测报告（英文版）

Streaming subscriptions purchased through wholesale distribution will rise to 60-70% in mature markets, driven by the growing momentum of bundling and aggregation. Over time we expect to see three to five “central hubs” emerge as leading distributors, but in 2025, we will see several new deal partnerships as the industry experiments with consolidating streaming services. 2 Experimental bundling partnerships among direct-toconsumer (DTC) platforms are early indicators of broader industry conso