RetailX&邓韩贝：2025年全球快消品行业线下零售与线上电商研究报告（英文版）

The fast-moving consumer goods (FMCG) market is a vibrant and rapidly changing sector that sits at the heart of retail. More than this, due to its vast size and reach, the sector underpins many countries’ economies. Raw materials, manufacturing, shipping, marketing, retail and ecommerce – not to mention the jobs that go with them – all depend on it. Yet it is a highly competitive and relatively low margin business that has, until relatively recently, been dominated by a few giant conglomerate