Justuno：2021年假期付费媒体的12个观点报告（英文版）

Rising digital advertising costs, decreasing return on ad spend, eventual removal of third-party cookies, the rising tide of privacy and the need for first-party data… all in a day’s work for paid media marketers in 2021. What does all of this mean for digital marketing and the upcoming holiday season? We spoke with experts across the paid media, marketing, and ecommerce spaces to hear their best practices and predictions for the 2021 holidays. Here’s how your brand can prepare to succeed in