西蒙顾和：2024年美国私人品牌研究报告（英文版）

Private label is no longer a fallback. It is now the first choice for many shoppers. In our latest study, 54% of consumers say they have increased their private-label purchases. Nearly half now buy mostly or only private label. Even modest tariff-driven price increases are pushing more consumers toward lower-cost alternatives. Most say they will not go back.