德勤：2025年快消品（CPG）行业的未来：于持续颠覆时代中实现蓬勃发展报告（英文版）

Consumer behaviors have changed significantly. Some consumer groups are demonstrating a willingness to pay premiums for sustainable and innovative products, while others are engaging in value-seeking behaviors and focusing on essentials. In many categories, brand loyalty is weakening, requiring companies to reassess their value proposition relative to what their core consumers truly want and need, and to focus on developing pricing and promotion strategies rooted in that understanding o