Socialinsider：2025年全球电商行业社交媒体基准报告（英文版）

The e-commerce social landscape is shifting fast, and treating every platform the same just doesn't cut it anymore. Facebook is steady but needs smarter content. Albums and status updates still flood the feed, but short videos deliver the best results. The platform's not dead—just underused. Instagram is all about mixing formats. Reels dominate posting volume, but carousels and single images often drive better engagement, especially for mid-sized brands. X (formerly Twitter) continues