IBM商业价值研究院：2024年优化数字化体验研究报告（英文版）

Given the growing importance of digital products, we surveyed 300 US organizations to understand their approaches to digital product development. Among the highest performers, we noticed there was a clear difference in what separated the good results from the great results. Two groups emerged: those that define a product mindset only as a series of tasks or a work structure, and those that adopt a true product mindset, creating a holistic experience for the customer throughout the full life c