Feedvisor：2024年亚马逊大促活动关键节点及交易终极指南报告（英文版）

As an Amazon seller, Prime Day stands as a pivotal event not to be missed. This tentpole event has historically drawn hordes of price-savvy consumers keen to explore brands’ biggest deals and discounts. However, a new, concerning trend has emerged. With steeper discounts and a proliferation of smaller sales events emerging this year, consumer enthusiasm has waned — a symptom of what can be coined “deal fatigue.”