Bizrate Insights：2024年用户生成真实性了解用户生成的内容如何影响购买决策并推动电子商务成功报告（英文版）

Insights from our survey of 529 consumers.* User-generated content (UGC) influences shopper behavior, trust, and brand perception. Our nationwide survey of 529 US consumers aged 18+ reveals the power of UGC in the modern shopping journey. This Shopper Insights Brief explores: ● UGC types — reviews, photos, videos, and social media posts ● Consumer preferences for UGC platforms and content types ● The factors that enhance trust in UGC ● UGC's impact on brand perception and purchase decisio