Rithum：2024年第三方电商态势报告：以多渠道销售驱动收入增长（英文版）

E-commerce has entered a new era of disruption. Strategies that worked in the past can no longer keep up with consumer expectations. Today’s consumer demands options – and retailers and brands must meet them where they’re shopping online by adopting a multichannel selling strategy. Third-party (3P) commerce is a paradigm shift in online retail that can lead to substantial revenue growth. In this report, global retailer and brand executives identify why selling through multiple marketplaces is