Brand Finance：2023最有价值和最强大的美国橄榄球联盟品牌年度报告（英文版）

With a brand value of USD2.3 billion, the Dallas Cowboys maintain their position as the most valuable NFL brand, significantly outpacing the second ranked Los Angeles Rams, whose brand value stands at USD1.2 billion. Notably, the Cowboys are also the most valuable sports brand in the world, ahead of English Premier League soccer team Manchester City FC (brand value USD1.6 billion).