Retail Economics：2024年客户资产与财富效应研究报告：零售营销的关键战略蓝图（英文版）

Leading brands, leveraging technology, AI, and extensive customer data, are revolutionising real-time consumer engagement and crafting sophisticated marketing strategies. This report underscores the critical role of customer affluence in shaping spending patterns and preferences, offering retail brands the opportunity to significantly enhance marketing strategies and sales performances through personalised communication. Amidst an economic recovery, it's imperative for retailers