Intelligence Node：2020年消费者态度与日益增长的假冒问题消费者调查分析报告（英文版）

Counterfeit products, representing nearly 3.5% of world trade today, are flooding the market and COVID-19 has exacerbated this problem for brands, manufacturers, and consumers. Counterfeit products accelerate price erosion and damage brand image, making it difficult to secure good margins and risking further deterioration of consumer trust. How do consumers perceive counterfeit products? Which category is most likely to be affected by fake products? Has the COVID-19 pandemic caused consumers