ThinkNow：2024年墨西哥电子商务报告（英文版）

63% of users make purchases both online and in physical stores. However, those who prefer to shop exclusively in physical stores do so for the opportunity to interact directly with the products. Users are familiar with approximately ten online shopping apps or websites; however, Amazon, Mercado Libre, and Walmart are the most frequently mentioned. These same platforms are where users plan to make their holiday purchases. The primary way users learn about promotions is through the apps of the