贝恩：2025年全球消费品年度报告：生成式AI时代的战略回归（英文版）

Globally, retail sales value for the consumer products industry—spanning food, beverages, and household and personal care products—is estimated to have risen 7.5% year over year to $7.5 trillion in 2024, down from 9.3% growth in 2023 and 9.8% growth in 2022 (see Figure 1). About three-quarters of 2024’s sales growth is likely to have come from price increases rather than volume gains. That’s healthier than in 2023, when the figure was 90%, but still more unbalanced than pre-Covid norms. With lim