CXG集团:20265年美国制造,全球认可:名人品牌崛起的第二部分报告(英文版).pdf |
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Launched in 2017, this LVMH-backed brand was truly a runaway success. A critical factor in the brand’s strategy involved tapping into its partnership with LVMH. Within 40 days following the launch of Fenty Beauty, it achieved $100 million in sales, outpacing the success of Bobbi Brown or MAC by a long stretch. It leveraged the marketing expertise, outreach, network, and R&D expertise of luxury juggernaut LVMH to achieve remarkable success. Fenty Beauty also launched recently in mainland C
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