MikMak：2024年欧洲社交电商状况报告（英文版）

The European social commerce landscape is marked by diverse legal, cultural, and linguistic specificities. Country-specific legacy retail systems and stringent data protection laws also make European markets challenging for global brands. As a result, a one-size-fits-all approach isn’t effective for all European social commerce activities. To succeed, brands must remain agile and adapt their strategies for different countries