普华永道&SXSW：2025年西南偏南大会（SXSW）八大洞察：科技与商业变新局报告（英文版）

SXSW covered a lot of ground in 2025. From modern branding to AI-in-action, quantum, health, space, and beyond. The central theme from SXSW this year was unlocking the power of human ingenuity. The power of technology’s potential was showcased across hundreds of sessions. Yet, without human creativity, technologyenabled opportunities cannot reach their full potential, or advance humankind and business. To bring this central theme to life, we’ve captured eight key insights that are summarized