普华永道：2025年如何解锁您的住宅销售策略以在明天的市场中获胜报告（英文版）

Integrated mega projects and strong demand are spawning hypercompetition in the residential real estate markets of the Gulf Cooperation Council (GCC).1 To excel in these markets, developers need leading-edge sales strategies that combine pricing, financing, marketing, and differentiation in a manner that drives buyer demand and delivers sustained growth. Developers can create a winning sales strategy by asking themselves six questions. The answers to these questions will enable them to: • Cla