dentsu电通：2025年放眼之外：算法时代品牌制胜策略研究报告（英文版）

Imperfection holds a certain magic. The slightly crooked picture frame that’s been hanging in the living room for years, the well-worn leather wallet that has molded to the pocket, or the scratched vinyl record that still plays a favorite song, these flawed objects often carry more meaning than their perfect, unblemished counterparts. The attraction to the imperfect has been observed many times through research. The Pratfall Effect,4 a well-documented psychological phenomenon, shows that peop