ECDB：2024年电子商务趋势报告（英文版）

Chatbots are designed to simulate human conversation with users, providing instant and personalized assistance. These virtual assistants are integrated into online stores to engage with customers, answer queries, and guide them through the shopping process. By leveraging natural language processing, eCommerce chatbots enhance user experience, streamline customer support, and contribute to increased sales by providing real-time, automated assistance.