Braze&WBR Insights：2025年信任构建：亚太地区金融服务业客户参与战略研究报告（英文版）

Brands in the financial services industry (FSI) are transforming rapidly in an effort to meet growing customer demands for enhanced engagement and seamless user experiences. A key priority is early engagement, as our report findings reveal that 86% of FSI organizations believe it should start immediately after sign-up. By prioritizing effectively onboarding and proactively addressing customer needs right from the start, brands in the space can create well-orchestrated journeys that set the st