尼尔森IQ：2024元数据至关重要：为未来FAST渠道的成功提供动力成功研究报告（英文版）

Despite the rapid rise of FAST, however, with revenue in the U.S. projected to hit $17 billion by 2029, new entrants often overlook a key driver of audience engagement with scheduled programming: metadata. When metadata isn’t foundational in content distribution and discoverability strategies, creators and publishers exclude a crucial ingredient that helps audiences find content they’ll love, which directly hinders monetization opportunities.