Brand Finance：2024年丹麦品牌50强报告（英文版）

LEGO, with its brand value increasing by 3% to DKK55.2 billion, has once again proven its resilience by maintaining its position as Denmark’s most valuable brand for the ninth consecutive year. This is a testament to its solid sales growth, the opening of 147 new LEGO-branded stores worldwide, the strengthening of its digital presence, and the introduction of innovative new product lines. With an AAA Brand Strength Index (BSI) rating, LEGO remains Denmark's strongest brand, earning excell