Channelx：2024年度欧洲在线电商平台市场格局报告（英文版）

The European marketplace market is one of the most buoyant in the world and one of the few retail sectors that has sustained growth across the pandemic years and the cost-of-living crisis. According to data, 21% of Europe’s Top 1000 retailers are marketplaces. However, this belies their pulling power. This fifth of top players draws in more than half (53%) of ecommerce traffic to those Top 1000 retailers, increasingly dominating ecommerce in the region. More and more consumers are usi