Sprout Social：2024年全球大型企业社交营销软件供应商评估报告（英文版）

The evolution of social marketing solutions over the past decade has been marked by a significant shift from channel-specific tools to platforms that support multiple channels and front-office functions. This transformation has been driven by the increasing complexity of social media marketing and the need for integrated solutions that can coordinate buyers’ journeys across social media, multichannel, and multibrand campaigns on a global scale. Like all maturing software markets, this trend h