Infobip英富必：2024年RCS（富媒体通信）白皮书：用丰富的对话赋能商业讯息传递（英文版）

Apple’s forthcoming support of rich communication services (RCS) on iOS 18 signals a brighter future for the telco-based rich messaging service—and for enterprises’ interaction with their customers. RCS has been around for a while, but its 15-year history has seen patchy support among telcos and other messaging players, fragmented rollouts, and a general hesitancy from telcos to cannibalize their application-to-person (A2P) SMS revenue. These barriers have so far suppressed RCS, but this is a