DSI:2022年高管见解:数字货架上电子商务盈利能力的主要驱动因素报告(英文版).pdf |
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The author of this report interviewed 10 leaders at large multinational brands with annual revenues over $250 million, sourced from the Digital Shelf Executive Forum. These leaders hold executive-level digital and ecommerce positions within these companies. Industry verticals included health and beauty, electronics, grocery, and home. The qualitative interviews were designed to uncover trends across categories, company sizes, and channels. This report summarizes all drivers and fixes to provi
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