Moengage：2025年零售和电子商务状况报告（英文版）

Transactional Messages or Service Messages are mission-critical for maintaining customer trust, operational agility, and revenue continuity. However, our study shows that 91% of organizations operate legacy or fragmented messaging infrastructures, with dierent channels, vendors, and integrations being patched together for each use case. This fragmentation introduces hidden (and sometimes dangerous) ineciencies: inated costs, longer go-live times, unnecessary dev dependencies, heavy technic