Snowflake：媒体数据云传递个性化、隐私化和透明化的四种方式（英文版）

Shifting consumer behaviors, transforming industry standards and increasing regulatory and privacy scrutiny are forcing publishers to adapt rapidly to a new media landscape. Consumers are changing how and where they consume media, propelling the experience economy forward. Publishers need to quickly change the way they deliver content to make it more personalized to each audience member. Data can help illuminate new trends for publishers—for example, younger generations are increasingly favor