Brand Finance：2024年中东品牌150强报告（英文版）

Aramco maintains its status as the Middle East’s most valuable brand, despite an 8% drop in brand value to USD41.6 billion. This decrease is primarily revenue-driven, due to a fall in crude oil prices and lower volumes sold, however, Aramco’s falling brand strength also contributed to this.

e& UAE (formerly known as etisalat by e&), is the strongest brand in the Middle East across all industries, boasting a Brand Strength Index score of 89.4/100 and an AAA rating. This also make