dentsu电通：2025年戛纳国际创意节回顾报告：文化与商业融合五大创新趋势（英文版）

Cannes Lions is so much more than an advertising showcase. It’s the stage where the business world and the creative world come together. And in an age where algorithms increasingly dictate how, when and where businesses manifest in the eyes and ears of consumers and customers worldwide, Cannes Lions is an opportunity for the industry to reflect on how culture and commerce are coming together to impact the world. In an age defined by generative AI, hyperpersonalization, and algorithm-driven media