ChangeUp：2025年美国服装零售业代际消费行为的变迁研究报告（英文版）

The Gen Z shopper scrolling on their phone in store isn’t avoiding human contact—they’re actually feeling overwhelmed and seeking guidance. The Millennial parent with a toddler in tow isn’t rushing through their shopping trip—they’re carefully evaluating whether this brand aligns with their values and seeking meaningful store interactions. And that Gen X shopper isn’t just hunting for deals—they’re evaluating whether this store’s experience matches their expectations. The Boomer methodically