IQVIA艾昆纬：2025年欧洲私人处方市场的潜力报告（英文版）

As European healthcare systems face increasing pressure from budget constraints, capacity limitations, and evolving patient expectations, a new frontier is emerging in the pharmaceutical landscape: the private and self-payer prescription market. This white paper explores the untapped potential of this market, with a particular focus on the rise of Anti-Obesity Medications (AOMs) as a catalyst for change. While public healthcare remains the backbone of medical access across Europe, its limitat