尼尔森IQ：2024-2025年欧洲零售业报告：关键指标研究（英文版）

In 2024, purchasing power in Europe continued to rise, although at a noticeably slower pace than in the two preceding years. On average, residents of the 27 EU member states had a per capita purchasing power of 21,008 euros, representing a nominal increase of 3.0 percent compared to the revised 2023 figures. While the growth in available net income has moderated, inflation also continued to ease, helping to relieve pressure on consumer prices. In total, the purchasing power across the Europea