Valtech：2026年汽车买家真正想要什么报告（英文版）

As buyers move closer to final decisions, preferences shift. Live chat (42.0%) and in-person conversations (43.8%) become more important in later stages, when questions around pricing, financing or configuration need to be resolved. By contrast, video calls show the highest rejection rate (31.9% no-to-low), highlighting that most customers want human reassurance without the extra effort or intrusion of a visual interaction. AI chatbots (37.7% strong-to-primary) play a role in answering basic