澳大利亚邮政：2025年澳大利亚电子商务报告：市场与消费者洞察（英文版）

2024 broke new eCommerce records, with 9.8 million households spending more than $69 billion online. While it was a challenging year for many businesses, growth was led by three key factors: 93% 93% of Australians were concerned about the rising cost of living. This sent people online in a search for value, so online spend grew more than in-store. 39% Online Marketplaces alone drove 39% of online spend growth in 2024, attracting $16 billion online spend. 17.6% Older generations drove spend g