SLD：2024年商业趋势洞察报告（英文版）

DESCRIPTION: Meta is partnering with celebrities to create avatars that can engage directly with consumers in a way that feels like a real interaction. CONTEXT: Technophiles and gamers are already familiar with creating avatars in virtual environments. By making these avatars “come to life” through generative AI, consumers can have experiences that feel personal and engaging with brands and celebrities representing those brands. IMPLICATIONS FOR BRANDS: • Users may encourage avatars to engage